OEM stands for Original Equipment Manufacturer, and ODM stands for Original Design Manufacturer.
What the OEM’s customer does:
- Product design
- Market research
- Marketing
- Product testing
What the OEM does:
What the ODM’s customer does:
- Product ideation
- Spots a new market opportunity for their brand
What the ODM does:
- R&D
- Product testing
- Product manufacturing
- White or private label offerings
